- Lidija Grozdanic for Archipreneur.com
This article was originally published by Archipreneur as "5 of the Most Innovative Architecture Firms
However, some architecture firms are utilizing their high profiles, international success and the influx of talented, young designers to establish in-house research divisions and incubators that support the development of new ideas in the AEC industry. The following five companies are consistent in pushing the envelope and helping architecture adopt some of the latest technologies:
1. BIG | Bjarke Ingels Group
Recently, BIG teamed up with aerospace organization Rumlaboratorium, the Danish Technical University and artists from realities:united to launch a Kickstarter campaign to design a prototype of a unique steam-ring generator that would be part of the “cleanest power plant in the world.” The initiative shows a readiness to invent and extend their involvement in the construction process to engineering. In 2014, they launched a new division within the company and called it BIG Ideas, which was intended to act as a research and development lab where the firm could create products and new building materials. Several other independent projects are currently underway, many of which are focused on finding new engineering solutions to be incorporated into BIG’s projects.
2. SHoP Architects
Five people with individual backgrounds in design, construction, business, marketing and development founded the firm in 1996. The team was led by Gregg Pasquarelli, who had previously worked as an investment banker on Wall Street. They first experimented with trading fees for equity on their Porter House project, and went on to develop several other projects, as well as their own, and collaborating with other architects.
SHoP is a trailblazer when it comes to redefining the way architecture is practiced. They are rethinking the role of architects in the project development process and looking for ways to get more autonomy, better pay, and innovative design projects off the ground, all while cutting construction costs through smart fabrication.
3. Perkins + Will
The firm also formed the Perkins + Will Building Technology Laboratory, which is focused on developing new technological solutions that boost the performance of buildings. Their annual design competition encourages talented designers to experiment. Design solutions selected through the contest are often further developed through the Innovation Incubator system.
4. NBBJ
Together with mobile and cloud-based solutions, VR is expected to replace conventional communication such as email. The team, led by John San Giovanni and Sean House, raised $500,000 for Visual Vocal, which will be developed as a tool not only for architecture but also for other industries. Future plans for these platforms include solutions for working in the aerospace industry, product design, and biotech.
5. HOK
“We believe biomimicry will not only help us significantly reduce the environmental impact of our projects, but also has the potential to help define a whole new sustainable standard for our profession,” said HOK Sustainable Design Director, Mary Ann Lazarus, “Because biomimicry addresses critical environmental issues at the habitat scale, it gives us lessons on how to achieve significant results even restorative outcomes at all scales.”
HOK is also a great example of an architecture firm embracing new media tools, as one of the most active users of social media in the architectural industry. The firm launched Life at HOK in 2008 as a supplementary resource to the company’s main site. It is an employee-authored blog, dedicated to showing the processes behind their projects and office culture. HOK employees from around the country post different types of content, such as links to YouTube videos, Facebook profiles and Flickr images. The site aggregates several social media platforms and encourages feedback and interaction with and between its users.
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These five firms are consistently showing a readiness to adopt new design and communication tools, design strategies, and business models. This attitude allows them to remain flexible and absorb various cultural and technological shifts instead of simply trying to keep up with the world. Which other architecture firms do you find innovative?
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